Research
- Segmentation
- Qualitative Research
- Measurement
- Competitor Analysis
Strategy
- Consumer Decision Journey Mapping
(trigger, consideration, evaluation, influence, purchase, loyalty)
- Go-To-Market Strategies
(reduce costs, increase opportunities, establish a plan for growth…)
- Brand Strategies
(story, vision, mission, brand positioning statement, naming…)
Planning
- Marketing Plan
- Media Plan
- Communications Plan
Branding
- Brand Management
- Product Definition
- Services Development
- Brand Book & Brand Guidelines
Visual Identity
- Definition & Guidelines
- Photo Shoot Management
- Video Shoot Management
Communications
- Copywriting & Editing
- Translation
(French-English, English-French)
- Content Creation
(Marketing Strategy, creation, optimization, promotion…)
- Collateral Definition
Media
- Earned, Owned & Paid Media
- Media Strategy (print & online, B2B & B2C)
- Media Buy (print & online, B2C & B2B)
